In 2020, the health industry became the focus of the entire society. Data shows that during the pandemic, home improvement users were most concerned about the potential health hazards at home due to the lack of disinfection products, with a proportion of 53%. And 73.3% of the surveyed individuals stated that they would increase their purchases of health-related home products in the future.

In home life, beyond the boxy house, it is the household items that most impact healthy living. Faced with the larger environment that individuals cannot change, many opt to try and alter the smaller environment of home life, thus giving rise to a series of health-focused household 'peripherals', such as antibacterial drying racks, smart ventilation systems, and so on.

Meanwhile, in recent years, changes in consumer quality and consumption attitudes have led to increasingly higher demands for home quality in the market. Environmental protection and healthy living are increasingly mentioned by people and are gradually becoming the core demands of home furnishing and decoration.

Focusing on and developing health-related products has become another innovative breakthrough in the home furnishing industry. Enterprises need to consider the opportunities and challenges that the healthy home furnishing industry may face. To gather industry wisdom and consider the future development of healthy home furnishing from a high industrial perspective, the 2020 First China Healthy Home Furnishing Industry Conference kicked off on September 9th during the 46th China (Shanghai) International Furniture Fair. More than 100 representatives from industry, academia, research, government, and business from all over the country gathered to comprehensively analyze the pulse of industrial development, dissect industry innovation models, and jointly assess the future development of the healthy home furnishing industry. At the same time, the conference initiated standard development work for the healthy home furnishing industry and commended a number of enterprises that have made outstanding contributions and performed well.

Industry, academia, research, business, and government gather together to discuss healthy homes

Healthy home furnishing is a hot and new field. As the first large-scale event for the healthy home furnishing industry in China, the conference attracted representatives from all sectors of the industry chain, including production, academia, research, government, and business, to gather and jointly provide strategies for the development of the industry.

Wu Yidong, Deputy General Manager of Shanghai Zhongmao Meikailong Economic and Trade Development Co., Ltd

Wu Yidong, Deputy General Manager of Shanghai Zhongmao Meikailong Economic and Trade Development Co., Ltd., stated in his speech at the conference that 'without comprehensive health, there can be no comprehensive prosperity'. He expressed his hope to strengthen cooperation and exchanges in the healthy home furnishing industry through this conference, promote collaborative innovation in the industry chain, and drive high-quality development of the healthy home furnishing industry.

Dou Xizhao, President of the National Health Industry Enterprise Management Association

Dou Xizhao, President of the National Health Industry Enterprise Management Association, delivered a speech at the conference. The National Health Industry Enterprise Management Association, established in October 1992, is a national first-level social organization with industry management functions under the leadership of the Ministry of Civil Affairs, the Central and State Organs Work Committee, and the guidance of the National Health Commission. The association's mission is to adhere to the principles of 'protecting health, developing industry, fostering integrity and innovation, and serving society'. In his speech, President Dou Xizhao pointed out that the association will continue to pay attention to and support the development of the healthy home industry, and wished the 2020 First China Healthy Home Industry Conference a successful convening.

Jiang Xiaogang, Secretary-General of the Healthy Lifestyle Industry Branch of the National Health Industry Enterprise Management Association

Jiang Xiaogang, Secretary-General of the Healthy Lifestyle Industry Branch of the National Health Industry Enterprise Management Association, provided an outlook on the future of the healthy home industry. In his view, the home industry has evolved beyond being merely a simple manufacturer, becoming a manufacturing service industry and a provider of lifestyles. To this end, he also echoed the slogan 'Everyone is the first responsible person for their own health' in the 'Healthy China' initiative, and advocated for everyone to practice a healthy lifestyle for all.

In addition, more than ten representatives from associations, chambers of commerce, research institutes, and corporate brands also took the stage to express their views on the healthy home furnishing industry.

Tang Shuilong, President of Hangzhou Commercial Characteristic Street Federation, shared a speech titled 'Innovation, Integration, and Development: Bringing Healthy Famous Brands to Famous Streets', and expressed his hope to help healthy home furnishing enterprises enhance their brand image, innovate marketing models, open up vast markets, and inject new vitality into the construction of commercial districts through this approach.

Ms. Zhang Shaojun, General Manager of Zhongbiao Energy Efficiency Technology (Beijing) Co., Ltd., shared her insights on the topic of 'Quality Infrastructure Capacity Building and Planning for Healthy Homes' at the meeting. She provided a detailed introduction to the planning of the Healthy Homes QI system, which encompasses standards, testing, and certification.

Zhao Chaoyi, Deputy Director of the Key Laboratory of Human Factors and Ergonomics under the State Administration for Market Regulation and Vice President of the Ergonomics Society, gave a presentation on 'Healthy Home Standards' and provided a detailed introduction to the healthy home ergonomics testing program launched by the Key Laboratory of Human Factors and Ergonomics, hoping to provide services to enterprises.

Yang Yinan, Deputy Director/Chief Engineer of Zhongwei'an (Beijing) Certification Center, shared his insights on 'Healthy Home Certification: Transforming Lifestyles and Enhancing Consumption Concepts'. He stated that the current third wave of the global health revolution aims to improve quality of life and promote healthy longevity, and that achieving a healthy quality of life should begin with healthy home certification.

What sparks can be ignited in the collision between intelligence and health? Li Zhongpan, a partner of Shaohaihui, said in his sharing on 'Intelligence and Health: The New Infrastructure of Future Home Industry' that Shaohaihui has been thinking about how to build a sustainable residence and how to promote the large-scale development of the health industry.

On the one hand, Shaohaihui has launched the first product in China capable of voice control throughout the entire house, achieving whole-house intelligence. On the other hand, Shaohaihui has also achieved health and environmental protection through the use of new materials and processes. Finally, Li Zhongpan emphasized that in the future, Shaohaihui will also adhere to the vision of 'making life smarter and better', invest in the healthy home industry, empower smart homes with artificial intelligence, launch popular smart home products, and bring users a healthy living experience.

Li Benwei, General Manager of Hisense Air Conditioner Global Product Management Department, shared his insights on the 'Future Development Direction of Air Conditioner Comfort and Health'. He stated that currently, Hisense can achieve intelligent control of air conditioning for cooling and heating through technologies such as AI. In the future, air conditioners will undergo further evolution based on human health, creating a healthy living environment for different consumers.

When it comes to home health, many people tend to focus on furniture, home decoration, and home appliances, but in fact, the health of textiles also deserves attention. Wang Liming, Director of the Textile New Product Promotion and Application Center of the China Textile Commerce Association, shared 'Textile Health New Material - Corn Fiber' and introduced this brand-new material to the public.

Wu Kai, Design Director of Zhongnan Construction Design Institute, shared his thoughts on the theme of 'Design Considerations for Green and Healthy Homes'. In his view, modern technology and techniques can already meet people's health requirements for physical space. High-end guesthouses satisfy the spiritual needs of urban dwellers for returning to the essence of life - a green and healthy lifestyle.

As a leader in the field of children's functional desks and chairs, Sun Xuefeng, the brand director of Kangpule, delivered a speech centered around the theme of 'Healthy Home Furnishing Guards Children's Happy Growth'. He stated that, based on 35 years of experience in focusing on children's healthy growth, Kangpule hopes to address the health issues currently faced by children through high-quality children's desks and chairs that are ergonomic, environmentally friendly, safe, and durable.

Song Shengli, General Manager of Black Toad Cat Smart Technology (Ningbo) Co., Ltd., gave a keynote speech titled 'Black Toad Cat Drinks into the Future'. The birth of the Black Toad Cat Herbal Infusion Machine has realized the vision of users customizing their own healthy beverages through technology, traditional Chinese medicine, and herbal medicine. He stated that in this trillion-yuan industry chain, there will be no ceiling within 30 years.

Multiple standards initiated to boost industry development

Riding the wave of health and wellness, numerous companies have rushed to capitalize, offering a plethora of choices. However, with such a vast array of health and home furnishing products, both good and bad, it can be challenging for consumers to make the right decision. How do you judge a good product? What criteria should consumers use when making their purchases? At the 2020 First China Healthy Home Industry Conference, the release of a series of standards provided the industry with a clear direction.

Jiang Xiaogang, Secretary-General of the Healthy Lifestyle Industry Branch of the National Health Industry Enterprise Management Association, and Zhao Chaoyi, Vice President of the Ergonomics Society, jointly signed a cooperative research agreement on the series of group logos for the 'Ergonomic Requirements for Healthy Home Living' on the spot, aiming to promote market standardization with unified standards.

Currently, the research work on this series of standards has garnered attention from the industry and enterprises. Shaohaihui, as a leader in China's smart housing industry, has taken the lead in participating in the development of group standards for several products, including cabinet products, elderly-friendly furniture, and integrated bathrooms. The alliance also welcomes more industry and industrial experts to participate in this work.

The group standard for 'Household and Similar Use Chopping Board Sterilizer' was initiated at the conference. Zhou Naichao, CEO of Hangzhou Bainana Network Technology Co., Ltd., introduced the group standard and witnessed its initiation together with Chen Jian, Marketing Director of Zhongbiao Energy Efficiency Technology (Qingdao) Co., Ltd., Li Lijie, Chief Engineer of Qingdao Lejia Electric Appliance Co., Ltd., Yang Bin, Quality Director of Guangdong Xinbao Electric Appliance Co., Ltd., Cui Chenghua, Marketing Director of Yidebeier (Shandong) Smart Home Co., Ltd., Wang Qiang, CEO of Hangzhou Ruoqi Technology Co., Ltd., and Tang Peng, Secretary-General of the Water Purification Industry Branch of the National Health Industry Enterprise Management Association.

Meanwhile, the work on standards led by the Haier Innovation Design Center, such as 'Evaluation Standards for the Experience of Smart Interaction Systems in Healthy Home and Home Appliance Products', 'Ergonomic Requirements for the Internal Layout of Healthy Home and Home Appliance Products', and 'Evaluation Standards for the Experience of Internal Space Lighting in Healthy Home and Home Appliance Products', is also progressing in an orderly manner.

Certification and labeling are indispensable for conveying health and trust. The conference also held an event to launch the 'Healthy Home' certification label. Meanwhile, under the general trend of pursuing healthy homes and jointly building a better life, the National Healthy Home Industry Alliance and the Gold Shared Certification Alliance officially joined hands. The two alliances are combining their strengths to jointly promote the development of the healthy home industry.

In the current era where commercialized model homes lead the way in residential living, high-end guesthouses cater to the green and healthy needs of urban dwellers seeking to restore the authenticity of life. To facilitate the integration of healthy homes into healthy guesthouses, the Healthy Lifestyle Industry Branch of the National Health Industry Enterprise Management Association has partnered with Yikang Zhiku (Hangzhou) Cultural Development Co., Ltd. to invite entrepreneurs from the healthy home industry to visit guesthouses in Zhejiang. There, amidst lush greenery and clear waters, they will exchange insights on the current state and development of healthy guesthouses and healthy homes, and promote the establishment of standards for both.

Set up enterprise benchmarks and lead industrial development

Selecting high-quality materials, utilizing advanced craftsmanship, and producing excellent products are crucial to the long-term development and innovation of the healthy home furnishing industry. To promote the good tradition of craftsmanship and set an industry example, and further encourage and guide home furnishing enterprises to explore and strive in the field of big health, the organizers commended a group of down-to-earth and excellence-seeking enterprises and products at the conference.

Every summer, many people would say, 'Life is all thanks to air conditioning.' However, modern air conditioning is no longer limited to simple cooling and heating, but rather pursues a comfortable experience and humanization of air quality. The 'Healthy Home - Thermal Comfort' certification mark is one of the standards for creating a good level of comfort. It allows consumers to identify products that are free from 'air conditioning sickness' and offer good comfort, thereby guiding the industry towards orderliness at the sales terminal.

At the conference, Jian Xiaoyan from Vkan Certification and Testing Co., Ltd. awarded the first batch of 'Healthy Home - Thermal Comfort' certification certificates for 2020 to 7 enterprises and 24 series of products that met the 5-star thermal comfort requirements.

The organizers also presented awards to the selected brands of the 2020 First China Healthy Home Industry Conference. Qingdao Clude Robot Co., Ltd., Qingdao Youzhu Information Technology Co., Ltd., Qingdao Haili Smart Sanitary Ware Co., Ltd., Qingdao Youwu Technology Co., Ltd., Hisense Air Conditioner, Heichanmao Smart Technology (Ningbo) Co., Ltd., Yiyuan Furniture, and Kangpule Children's Functional Desk and Chair were all listed.

To unite the forces from all aspects of the industry chain, the Healthy Lifestyle Industry Branch of the National Health Industry Enterprise Management Association, Zhongbiao Energy Efficiency Technology (Beijing) Co., Ltd., Zhongwei An (Beijing) Certification Center, and the Key Laboratory of Human Factors and Ergonomics under the State Administration for Market Regulation jointly called for the initiation and establishment of the National Healthy Home Industry Alliance. The Alliance advocates for innovative, coordinated, green, open, and shared development concepts, follows the principles of prioritizing health, reform and innovation, scientific development, fairness, and justice, and aims to promote the development of China's healthy home industry. It focuses on popularizing healthy living, optimizing health services, improving health security, building a healthy environment, and developing the health industry. By participating in public welfare undertakings and organizing cooperative exchanges, technological innovation, industrial collaboration, quality improvement, and other activities, the Alliance aims to achieve the goal of promoting the development of the healthy home industry.

At the event, Jiang Xiaogang, Secretary-General of the Healthy Lifestyle Industry Branch of the National Healthcare Industry Enterprise Management Association, a representative of the alliance's initiating unit, presented the certificate of the alliance's chairman unit to Li Zhongpan, a partner of Shaohaihui. Zhang Shaojun, General Manager of Zhongbiaoneng Energy Efficiency Technology (Beijing) Co., Ltd., Zhao Chaoyi, Deputy Director of the Key Laboratory of Human Factors and Ergonomics of the State Administration for Market Regulation, Yang Yinan, Deputy Director of Zhongweian (Beijing) Certification Center, Zhang Lu, Chief Editor of North China at NetEase Home, Wu Kai, Design Director of Zhongnan Construction Design Institute, Qi Wei, General Manager of Yikang Think Tank (Hangzhou) Cultural Development Co., Ltd., Sun Xuefeng, Brand Director of Kangpule, Song Shengli, General Manager of Heichanmao Intelligent Technology (Ningbo) Co., Ltd., and Tang Shuilong, President of Hangzhou Commercial Characteristic Street Federation, along with other guests, witnessed this historic moment.

According to data from the National Bureau of Statistics, by 2023, China's health industry is expected to achieve an output value exceeding 14 trillion yuan. The home furnishing industry cannot merely rely on 'enduring the hard times' during this winter; there may be greater possibilities in brand-new fields. The abundance of health-oriented home furnishing products indicates that significant progress has been made in the exploration of this industry. However, to drive the sustainable development of the entire green home furnishing industry in China, it is still necessary to collaborate with partners to jointly build an ecosystem, in order to quickly adapt to the rapidly changing tide of the green and healthy industry development. (By Li Zhanping)

Article source: Beiqing Daily (http://www.jjckb.cn/2020-09/16/c_139372400.htm)